How Does Ukraine Cooperate with Samsung?
The Ukrainian representation of Samsung Electronics was launched in 1996, and from that moment, the company began its confident development, getting a consumer confidence and a dominant position in the market. Just two years after the opening of the Kiev office, Samsung has become an absolute leader in the market and since that time, it only conquers new peaks.
It is worth to admit that for a decade and a half of successful activity in Ukraine, Samsung has implemented many interesting projects, gathering the love of Ukrainian consumers and becoming for them a foreign brand number one.
Samsung believes that business should actively participate in the formation of a happy, healthy, and successful society. Providing assistance in solving acute social problems, the company contributes to improving the quality of Ukrainian life. Samsung Electronics implements social programs and initiatives aimed at the development and support of education, health, sports, culture, and art. Below is a more detailed information about the cooperation between Samsung and Ukraine.
Education and Science
Developing science in Ukraine, Samsung cooperates with the National Technical University of Ukraine "Kiev Polytechnic Institute" and the Taras Shevchenko National University of Kyiv. They are equipped with four modern laboratories, on the basis of which a number of research projects are being implemented. This year such kinds of laboratories will appear in three universities including the National Technical University "Kharkiv Polytechnic Institute", the Kharkiv National University of Radioelectronics and the National Aerospace University. Such projects with Ukrainian universities encompass the computer science, telecommunications, mathematics, and physics.
Moreover, the company "Samsung Electronics Ukraine" is carrying out a number of projects aimed at increasing the level of computer literacy of pupils and teachers in Ukrainian educational institutions. The nationwide project "Samsung towards knowledge" is held jointly with the Ministry of Education and Science of Ukraine and it has been lasting for 7 years. The project involved more than 5.7 thousand education institutions and received more than 9 thousand entries from students. As a result, new computer classes and multimedia laboratories were installed in 44 schools.
The long-term contribution to the development of education in Ukraine was highly appreciated at the highest state level. For instance, the Minister of Education and Science of Ukraine noted that the project "Samsung towards knowledge" is a perfect example of how representatives of business, society, and authorities can unite to solve existing problems and improve the quality of education.
Since 2000, Samsung has been the general sponsor of the National Olympic Committee and the Ukrainian Olympic team. Some of the projects that Samsung Electronics supports at the local level are aimed precisely at ensuring that the Ukrainians feel the Olympic spirit.
The company's innovation was also manifested in the promotion of a healthy computer game culture. Since the founding of the World Cyber Games (WCG), Samsung has implemented itself as an international sponsor. WCG promotes high technologies among young people while eliminating language, national and racial barriers. Since 2001, WCG games with the active support of Samsung Electronics are regularly held in Ukraine. In 2010, the Ukrainian team Na'Vi achieved the greatest success, winning gold medals in the Grand Final of the WCG world championship.
By the way, Samsung Electronics sponsors various sports competitions in athletics, gymnastics, tennis, and taekwondo.
The company's efforts to promote healthy lifestyle and develop the sport in Ukraine were marked by the analog of the Oscar. For instance, Samsung became the winner of the All-Ukrainian ceremony "Heroes of the Sports Year" in the nomination "Patron of the Sports Year" in 2010.
Art and Fashion
It is worth to mention that the company actively supports the development of modern art, which is a symbiosis of fresh creative ideas and high intellectual technologies. Samsung Electronics cooperates with leading galleries and exhibition centers and has repeatedly acted as a partner of various exhibitions and festivals dedicated to contemporary art. Particularly, by means of Samsung, the Art Kyiv Contemporary-2009 forum, the Gogol FEST-2010 and the exhibition of twenty nominees for the PinchukArtCentre-2011 award were held in Ukraine. In 2011, the Center for Contemporary Art M17 opened Samsung Smart Gallery, which was designed to popularize the most current trends of contemporary art in Ukraine. This project demonstrates how modern technology extends the boundaries of thinking, creativity and even territories.
In 2005, Samsung Electronics Ukraine was considered to be the main sponsor for Eurovision song contest. Thanks to its sponsorship, many interactive programs were realized including proving advertisement campaign as well as a design project.
Moreover, Samsung Electronics Ukraine became the Innovative Partner of the Ukrainian Fashion Week 2016 FW (autumn-winter). As a part of the fashion week, Samsung Electronics Ukraine cooperated with Ukrainian designers Viktor Anisimov, Nadya Dzyak, Elena Dats and Bogdan Kass.
According to the head of the corporate marketing department of Samsung Electronics Ukraine, cooperation with these designers is explained by the harmonious combination of their collections with Samsung innovative products including the last generation of smartphones Galaxy S7 and Galaxy S7 edge, "smart" * Gear S2 watches, and virtual reality glasses Gear VR.
In healthcare, Samsung Electronics initiated the project "Samsung. Hope for children," which is lasting in Ukraine for more than 3 years. Realizing the social initiative "Samsung. Hope for children ", the company focused its main efforts on minimizing the level of child mortality from cancer. Funds collected as a part of this charitable initiative are transferred to funds for fighting cancer with the goal of purchasing medical equipment for children's oncology centers in Ukraine.
The company "Samsung Electronics Ukraine" became one of the main companies–patrons of the year in Ukraine in accordance with the results of the National rating of philanthropists. The rating was conducted in Ukraine for the first time and was compiled on the basis of documented financial indicators.
As we can see, the company contributed to the development of many spheres in Ukraine significantly, proving its leading positions in Ukraine as well as in the whole world.